A company communicates through signs, tools, opportunities: integrated communication indicates a key point in the coherence of this system that, for SGA, has become a prerequisite.
A company identity designed by SGA goes beyond: we research and define the minimum common denominator that makes all tools of communication meaningful and distinctive, from the brand to the stand, finding the right equilibrium between function and identity.
The value perceived through each tool determines the personality of a brand dynamically, it means they remain in tune with the consumer while remaining faithful to their traditions.
Fashions, trends, and styles change quickly and their lexicon needs to be constantly updated. Restyling is a tool that restores the effectiveness of the packaging of a product and the brand identity of a company.
A product lives in time and, in order to ensure the continuity of its success, its characteristics, its taste, its appeal must evolve while living on in the memory of the consumer.
SGA has developed sensitivity and specific competence in this area thanks to our experience working products destined for the selected market and for large scale distribution.
It may seem paradoxical, but it is not. Form and substance, packaging and product, coexist in harmony, overlapping in many respects. The perception of the value of a product begins with the project’s ability to express its personality.
The creation of ideas is linked to the capacity to apply them based on technically complex aspects: the form of the objects, the characteristics of the materials, and the combination of different technologies bring about projects with the characteristics of uniqueness and individuality that the product must have to make its mark on the mind of the consumer.
The identity of a product is determined by its capacity to distinguish itself and elevate itself above its competitors; an objective more easily achieved when the design is extended to the container and the definition of its form.
Over the year, SGA has acquired experience and a specific competence in bottle design, which has allowed us to complete projects for the wine & spirits sector that are able to communicate immediately the value of the content.
Each and every company operating in every field carries with it a story and a set of values in which it recognises itself and that it must convey to its audience.
The brand is the primary element of communication for a company, a distillation of its identity, born of an attentive and subtle analysis of its personality, history, and the context in which it operates.
It is a synthesis of the cultural, psychological, and semantic values that characterise the company.
Archetypal forms and zeitgeist merge to create a unique symbol of absolute value.
Follow us
/ Blog / Newsletter
Copyright 2014
SGA corporate & packaging design
p.iva 03346670163
